Web 2.0, Facebook and Social Media sharing

This is a great article about Facebook and how to use the Social Media:

http://www.clickz.com/showPage.html?page=3626204

Extract from the article:

"For a vendor to just throw their brand into an application isn't going to succeed. They need to create more utility for our users… and if the brand is part of that, great"

"For marketers at this point, it's [not about] developing an application just to develop an application. It's about working very hard and studying the marketplace and developing an application the users will see utility in."

"You want to make sure that you're getting that social network advantage, which is sharing the application"

"...we wanted to have an experience that you'll push to other friends in your network."



Ricardo Guimaraes